BUILT TO GROW.
I'm Susant Panta. Founder of Spotzi Commercial Cleaning. IT engineer. Currently building the foundations of a lead-generation company that helps other businesses find the customers they deserve.
An operator with an engineer's brain.
I started Spotzi Commercial Cleaning because I believe the unglamorous work of running a business well — showing up, doing the job right, treating people fairly — still wins.
My IT engineering background means I see every business as a system. That's how CrewDesk was born — I needed a workforce tool for Spotzi, built it, and now it's open to any service business that needs the same.
The next chapter is lead generation at scale — taking what I've learned about getting clients for my own company and building something that does it for others.
- Growing Spotzi Cleaning across Sydney
- Shipping CrewDesk to service businesses
- Sketching a lead-gen company for SMBs
- Writing publicly about the journey
The work.
Spotzi Commercial Cleaning
Commercial cleaning built on consistency and trust. Serving offices, retail, and strata across the Sydney metro area — with a focus on doing the basics exceptionally well, every single time.
CrewDesk
Admin, staff timesheets, and training — in one place. I built CrewDesk to run my own operation, then opened it up to any service business that's outgrown spreadsheets but doesn't need enterprise bloat.
IT Engineering
Systems and infrastructure. Where the founder brain meets the engineer brain — and where most of my unfair advantages come from.
Lead Gen Co.
A focused company that helps SMBs generate qualified leads — without the bloated retainers and fluffy promises that plague the space today.
Notes & essays.
First essays
landing this quarter.
Building in public. Lessons from running a service business. Notes on lead generation that actually works — not the agency-deck version.